"The Forum" is a program of cultural quality. It is even hailed as the "Most valuable television program in China for 15 years". The host of the show invites local and foreign guests such as experts, scholars and professors. The show uses lively, relaxed and co-interactive way to delve into areas of knowledge such as society, culture, finance, education, politics, economy, technology and international relations. Various academic themes are explored in layman's terms, so that viewers discover the fun of knowledge.