領航者 ─ 專訪鄭志剛:為新世界打開“新世界”

Visionaries – Adrian Cheng: Build a “New World” for New World Development
領航者 ─ 專訪鄭志剛:為新世界打開“新世界”

Visionaries – Adrian Cheng: Build a “New World” for New World Development

中文30’高清,2020
Chinese 30' HD, 2020
節目介紹 / Introduction
鄭志剛是K11的創始人,也是鄭裕彤創辦的千億商業王國新世界集團的第三代掌門人。他以創新思維經營一套結合傳統商業與文化藝術的獨特模式,致力於打造香港和大灣區的“文化矽谷”。作為一個“富三代”,他是如何保持著巨大的前進動力,打造出K11這一將藝術與生活相結合的品牌?而K11又是如何做到將藝術生活化、平等化,進而激發消費者的好奇心? 本期領航者走進位於香港尖沙咀海畔的新地標K11 Musea園區,深入挖掘鄭志剛對商業機遇與藝術文化的獨到見解。

Adrian Cheng is the founder of K11 and the designated heir of the billion-business empire New World Group founded by his grandfather Cheng Yu-tung. K11 runs under a unique and innovative business model combining traditional business as well as culture and art. Cheng is committed to creating the "Silicon Valley of Culture" in Hong Kong and the Greater Bay Area. Born with a silver spoon, how does he maintain a great momentum and move forward to create the brand K11? How does K11 make art down-to-earth and equal, and excite consumers’ curiosity? In this episode, we visit Hong Kong’s latest landmark: K11 Musea Park, and explore Adrian Cheng's unique insights on business opportunities as well as art and culture.