Adrian Cheng is the founder of K11 and the designated heir of the billion-business empire New World Group founded by his grandfather Cheng Yu-tung. K11 runs under a unique and innovative business model combining traditional business as well as culture and art. Cheng is committed to creating the "Silicon Valley of Culture" in Hong Kong and the Greater Bay Area. Born with a silver spoon, how does he maintain a great momentum and move forward to create the brand K11? How does K11 make art down-to-earth and equal, and excite consumers’ curiosity? In this episode, we visit Hong Kong’s latest landmark: K11 Musea Park, and explore Adrian Cheng's unique insights on business opportunities as well as art and culture.