領航者:媒體行業的未來 ─ 專訪《紐約時報》首席執行官馬克•湯普森

Visionaries: What is the future of media industry? An interview with The New York Times CEO Mark Thompson
領航者:媒體行業的未來 ─ 專訪《紐約時報》首席執行官馬克•湯普森

Visionaries: What is the future of media industry? An interview with The New York Times CEO Mark Thompson

中文30’高清,2019
Chinese 30' HD, 2019
節目介紹 / Introduction
紐約時報於十九世紀創刊,經過160多年的風雨飄搖,至今影響力仍然遍及全球。在傳統媒體行業被視作夕陽行業的當下,馬克·湯普森在來到紐約時報並接任首席執行官的第二年,即帶領紐約時報扭虧為盈,成功進行了數字化轉型,業務發展蒸蒸日上。媒體的未來發展方向在哪裡,傳統媒體如何保持活力與生機?且聽馬克·湯普森一一分析。



The New York Times was founded more than 160 years ago. Today, it still has an extensive global influence despite of the fact that traditional media is inevitably becoming a sunset industry. In the critical time came Mark Thompson. He successfully turned the New York Times into profit while completed its digital transformation, in the second year he assumed the position of CEO. How do traditional media thrive in the new era? In our interview, the CEO shares with us his unique views on the future of media industry.