關於我們 About Us
關於我們 About Us
關於我們 / About Us
鳳凰衛視於1996年3月在香港創立，現已成為海外最大的全媒體華語文化傳媒集團，旗下擁有鳳凰衛視、鳳凰網、鳳凰都市傳媒、鳳凰週刊、鳳凰秀、鳳凰數字科技等品牌，在國際華語媒體領域享有盛譽。
鳳凰衛視集團擁有中文台、資訊台、歐洲台、美洲台、電影台和香港台等6個電視頻道，通過衛星直播平台、有線電視網、移動互聯網、IPTV、OTT平台、國際社交媒體等多種管道覆蓋全球。
目前，鳳凰衛視全球電視觀眾超過5億，是覆蓋範圍最廣的海外華語衛星電視媒體；並在60個國家和地區設有記者站，是唯一擁有全球新聞報導網的海外華語媒體。隨著「大事發生看鳳凰」的新聞品牌深入人心，鳳凰衛視已成為海外華人關注中國時政大事首選平台。
鳳凰衛視蜚聲國際，傳媒品牌價值位居亞洲電視媒體前列，連續17年上榜「亞洲品牌500強」，相關節目多次榮獲國際大獎，並與聯合國所轄各機構、世界自然基金會等多家國際組織達成戰略合作。鳳凰灣區財經論壇、影響世界華人盛典、愛心獎頒獎典禮等品牌活動的國際傳播影響亦與日俱增。
2021年6月，鳳凰衛視完成新一輪股權重組。2022年1月，鳳凰衛視實施開播後最大規模全面改版；6月，推出國際粵語融媒體品牌「香港V」，並全面改版官方社交媒體帳號，初步建成「台、網、屏、刊、端」融合發展的國際華語媒體傳播矩陣。
鳳凰衛視將持續發揮品牌力、公信力和國際影響力，堅定立足香港、面向港澳臺及全球華人社會的發展定位，致力打造國際一流的華語媒體集團。
Phoenix TV, founded in 1996 and headquartered in Hong Kong, Phoenix Satellite Television is a leading Chinese-language media conglomerate that serves global audiences. With a massive reach spanning 500 million viewers across 190 countries and territories, it boasts the highest audience count compared to all other Chinese-language media groups abroad.
Phoenix TV runs six television channels, which include Phoenix Chinese Channel, Phoenix InfoNews Channel, Phoenix Hong Kong Channel, Phoenix Chinese News and Entertainment Channel (European Channel), Phoenix North America Chinese Channel, and Phoenix Movies Channel, delivering programming in both Mandarin Chinese and Cantonese languages.
Leveraging cutting-edge technologies like live satellite feeds, online streaming services, and mobile applications, along with traditional channels like cable TV networks and international social media, Phoenix TV ensures uninterrupted access to their premium content for viewers around the globe.
As the sole overseas Chinese-language media with a comprehensive global news network featuring correspondents stationed across sixty nations, Phoenix TV excels at delivering firsthand updates from across the world and within China. Excellent journalism and premium content make Phoenix TV an indispensable news and entertainment source for overseas Chinese populations.
Phoenix TV is also renowned for embracing innovations in media creation and circulation. Acknowledged as the largest Chinese-language media group abroad, Phoenix TV encompasses multiple media ventures spanning internet portals, mobile applications, outdoor LED screens, advanced digital application systems, and a weekly publication. These diverse offerings help cement Phoenix TV's position at the pinnacle of Asian television brands, earning recognition by countless honors and awards, which include securing a spot on the Asia Brand Top 500 list for seventeen consecutive years.
Over the years, Phoenix TV has formed strategic partnerships with several prominent worldwide institutions, such as UN bodies and environmental organizations. Through collaborations with partners, Phoenix TV has successfully hosted remarkable events, namely the Phoenix Financial Forum for the Greater Bay Area, the You Bring Charm to the World Awards Ceremony, and the Compassion Awards Ceremony. Their escalating impact transcends borders.
Phoenix TV initiated marked changes in June 2021 through a shareholding restructuring and carried out an extensive revamp starting in January 2022, further fortifying its competitiveness and progressiveness. As part of this metamorphosis, Phoenix TV introduced an international integrated media brand Hong Kong V and fully revamped its official social media accounts.
As one of the most influential media organizations, Phoenix TV aims to continue playing a significant role in shaping the Chinese-language media landscape, connecting global Chinese communities through its distinctive brand power, reliable credibility, and far-reaching international influence, and presenting an authentic China to the world.
